The Exit Brand Name

WHAT'S IN A NAME?

1. The Most Advertised word in the world.

Imagine your company name at every EXIT along every highway in the country? Now imagine your name the entrance to every public building. Now imagine your name on a sign even in the corridors of your competitor's office. EXIT is everywhere!

2. Must Be Illuminated By Law.

Now imagine your Company's name up in Lights. The EXIT sign must be illuminated in every public building. Talk about Name Recognition!

3. EXIT Suggests "SAFE PASSAGE"

One of the first things I look for when finding my room in a high-rise hotel or airplane is the nearest EXIT sign. Our Customers have already identified this sign to mean a "Safe Passage." And isn't this what we offer?

4. Strategically Located

The word "EXIT" is located everywhere -- even in the office of every other real estate company ... just think about this from a recruiting standpoint!

5. Subliminal Effect

There is a tremendous impact when clients have contact with our corporate name literally millions of times. It has entered their subconscious. They believe they see our signs everywhere -- because they do!

6. Memory is the Real Purpose of Advertising

It typically takes a minimum of 7 to 11 impressions of an advertising message to reach a potential client's memory. This is why we see the same ads and commercials repeatedly. Just think of the memory potential for EXIT, with prospects seeing the word everywhere they go. Once you associate EXIT and real estate EXIT it's hard to separate the two. The next time you see an EXIT sign, it's very hard not to think of EXIT. Take a look at the nearest EXIT sign right now. What did you think of? EXIT is a new fresh and exciting company with a new concept and a new message. The time has come for new thinking in real estate.

7. The Seller Is Making an "EXIT"

The word "EXIT" appeals to sellers because that is exactly what they are doing -- making an exit from their home -- looking for a safe passage from one place to another. And if you like listings, can you use this name in a powerful way in your own marketing? Do you think this would help you get your message across in your market?

8. Paid for with Other People's Money!!

It would literally cost billions of dollars to have your company's name have the saturation that we offer. This name recognition and "advertising" is being paid with other people's money!

9. Everybody is looking for . . . A WAY OUT!!

It's time we found a way out of the problems of our industry. What if there was a better way? Now there is -- EXIT Realty!